Grey's Anatomy, Fringe Get Lift in DVR Usage

Week four of the live-plus-seven-day ratings, which include DVR usage, have been released. Mirroring weeks one through three, programming on Thursday dominated, with four of the top five, six of the top 10 and 8 of the top 15 Thursday occupants. Grey’s Anatomy on ABC experienced the largest gain among DVR users, with 3.01 million additional viewers via the technology (an increase of 21.8 percent). Fox’s Fringe, which held the number 12 spot in terms of growth (+1.77 million) actually had the highest percent increase at 30.6. Next in terms of percentage (which emphasizes many of The CW shows) was The CW’s Melrose Place (+27.4 percent), followed by NBC’s Heroes (+26.6 percent), NBC’s The Office (+24.7 percent), The CW’s 90210 (+24.5 percent), The CW”s Smallville (+24.4 percent), The CW”s Gossip Girl (+23.6 percent), America’s Next Top Model on The CW (+22.1 percent), Grey’s Anatomy dvd on ABC (+21.8 percent), The CW’s Supernatural (+21.0 percent), ABC’s FlashForward and NBC’s 30 Rock (+20.6 percent each) and Fox’s Glee (+20.1 percent). The moral of the story: what may be struggling in live-plus-seven-day usage can exhibit life via the DVR. www.dvdorderonline.com